According to a survey conducted in September 2024 in Japan, the market size of the facility utilization segment of sports participation in Japan amounted to approximately 545.1 billion Japanese yen. In the past few years the market size declined significantly, together with the "spectating at stadiums" segment.
Market size of the sports participation industry in Japan from 2017 to 2024, by segment
(in billion Japanese yen)
2017 to 2024; survey period in September of each respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
excluding middle-schoolers
Method of interview
Online survey
Supplementary notes
Figures reflect the market size for the surveyed age groups between 15 to 64 years. Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of December 2024. Data prior to 2024 come from previous reporting.
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Macromill. (October 30, 2024). Market size of the sports participation industry in Japan from 2017 to 2024, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill. "Market size of the sports participation industry in Japan from 2017 to 2024, by segment (in billion Japanese yen)." Chart. October 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill. (2024). Market size of the sports participation industry in Japan from 2017 to 2024, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill. "Market Size of The Sports Participation Industry in Japan from 2017 to 2024, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill, Market size of the sports participation industry in Japan from 2017 to 2024, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1272786/japan-market-size-sports-participation-industry-by-segment/ (last visited December 22, 2024)
Market size of the sports participation industry in Japan from 2017 to 2024, by segment (in billion Japanese yen) [Graph], Macromill, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
