Japan: market size of sports participation industry by segment 2023

According to a survey conducted in September 2022 in Japan, the market size of the facility utilization segment of sports participation in Japan amounted to approximately 433 billion Japanese yen. In the past few years the market size declined significantly, together with the "spectating at stadiums" segment.

Market size of the sports participation industry in Japan from 2017 to 2023, by segment (in billion Japanese yen)

Characteristic	Spectating at stadiums	Sports apparel market	Facility utilization fees
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Release date

October 2023

More information

Region

Japan

Survey time period

2017 to 2023; survey period in September of each respective year

Number of respondents

2,000 respondents

Age group

15-69 years

Special properties

excluding middle-schoolers

Method of interview

Online survey

Supplementary notes

Figures reflect the market size for the surveyed age groups between 15 to 64 years.
Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.

100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of October 2023.
Data prior to 2023 come from previous reporting.

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