In 2020, the online content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram was highest for the skincare category, reaching 49 percent. It was ahead of categories such as hair care, make-up, and personal hygiene, and health.
Distribution of the content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram in 2020, by category
The source adds the following information: "This report covers the beauty and personal luxury category, which is defined as the combination of four sub-categories of products: cosmetics, fragrances, skin care and hair care."
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Zenithmedia. (February 23, 2021). Distribution of the content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram in 2020, by category [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1272777/online-search-volume-breakdown-selfcare-category/
Zenithmedia. "Distribution of the content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram in 2020, by category." Chart. February 23, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1272777/online-search-volume-breakdown-selfcare-category/
Zenithmedia. (2021). Distribution of the content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram in 2020, by category. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1272777/online-search-volume-breakdown-selfcare-category/
Zenithmedia. "Distribution of The Content Search Volume for “selfcare” on Beauty & Personal Care Brand Pages on Facebook, Youtube, and Instagram in 2020, by Category." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1272777/online-search-volume-breakdown-selfcare-category/
Zenithmedia, Distribution of the content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram in 2020, by category Statista, https://www.statista.com/statistics/1272777/online-search-volume-breakdown-selfcare-category/ (last visited November 23, 2024)
Distribution of the content search volume for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram in 2020, by category [Graph], Zenithmedia, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1272777/online-search-volume-breakdown-selfcare-category/
