With the outbreak of the corona crisis, and people staying at home, the interest in self-care seemed to be rising among online users of beauty and personal care pages on Facebook, YouTube, and Instagram. During the period from March to November 2020, the online search volume for the term "selfcare" increased the most in April, reaching 248 percent.
Global monthly volume increase of content search for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020
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Percentage change in search volume
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The source adds the following information: "This report covers the beauty and personal luxury category, which is defined as the combination of four sub-categories of products: cosmetics, fragrances, skin care and hair care."
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Zenithmedia. (February 23, 2021). Global monthly volume increase of content search for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1272773/online-search-volume-increase-of-content-search-for-selfcare/
Zenithmedia. "Global monthly volume increase of content search for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020 ." Chart. February 23, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1272773/online-search-volume-increase-of-content-search-for-selfcare/
Zenithmedia. (2021). Global monthly volume increase of content search for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1272773/online-search-volume-increase-of-content-search-for-selfcare/
Zenithmedia. "Global Monthly Volume Increase of Content Search for “selfcare” on Beauty & Personal Care Brand Pages on Facebook, Youtube, and Instagram from March to November 2020 ." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1272773/online-search-volume-increase-of-content-search-for-selfcare/
Zenithmedia, Global monthly volume increase of content search for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020 Statista, https://www.statista.com/statistics/1272773/online-search-volume-increase-of-content-search-for-selfcare/ (last visited July 22, 2024)
Global monthly volume increase of content search for “selfcare” on beauty & personal care brand pages on Facebook, YouTube, and Instagram from March to November 2020 [Graph], Zenithmedia, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1272773/online-search-volume-increase-of-content-search-for-selfcare/
