Purchase of luxury goods during a livestream session with a brand, by region in 2021

Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store?

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Sources

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Release date

June 2021

Region

Worldwide

Survey time period

March to April, 2021

Number of respondents

12,000 respondents

Special properties

Respondents aware of online shopping platforms or physical stores that offer livestream sessions; Expert interviews; BCG estimates

Supplementary notes

The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$199 USD
per month, billed annually 1
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  • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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