According to a survey conducted in spring 2021, virtual livestreams for shopping were very successful. In the United States, 53 percent of respondents have bought luxury goods during a livestream session with a brand, an online shopping platform, or a physical store. In China, the share reached 43 percent, and in Europe, it amounted to 36 percent.
Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store?
Respondents aware of online shopping platforms or physical stores that offer livestream sessions; Expert interviews; BCG estimates
Supplementary notes
The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."
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BCG. (June 17, 2021). Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1272763/purchase-of-luxury-goods-during-a-livestream-session-with-a-brand/
BCG. "Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store?." Chart. June 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1272763/purchase-of-luxury-goods-during-a-livestream-session-with-a-brand/
BCG. (2021). Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1272763/purchase-of-luxury-goods-during-a-livestream-session-with-a-brand/
BCG. "Have You Ever Bought Luxury Goods during or Immediately after a Livestream Session with a Brand, An Online Shopping Platform or a Physical Store?." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1272763/purchase-of-luxury-goods-during-a-livestream-session-with-a-brand/
BCG, Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store? Statista, https://www.statista.com/statistics/1272763/purchase-of-luxury-goods-during-a-livestream-session-with-a-brand/ (last visited December 22, 2024)
Have you ever bought luxury goods during or immediately after a livestream session with a brand, an online shopping platform or a physical store? [Graph], BCG, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1272763/purchase-of-luxury-goods-during-a-livestream-session-with-a-brand/
