In 2020, 48 percent of Swedish shoppers expected slightly fewer people to do their Christmas shopping in physical stores. A year later, that number decreased considerably, reaching 21 percent. Shoppers were expecting a holiday season with fewer regulations related to the novel coronavirus (COVID-19) pandemic, and towards the end of 2021 11 percent of Swedish consumers thought there would be a lot more people doing their holiday shopping in-store.
How do you imagine Christmas shopping in physical stores will be this year?
* For the 2021 results, four separate surveys were conducted. The first survey was conducted in August 2021 with a total of 1,382 respondents. The second survey was conducted in September 2021 with a total of 1,345 respondents. The third and fourth surveys were conducted in October 2021 with 1,385 and 3,086 respondents, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Svensk Digital Handel, & PostNord. (October 18, 2021). How do you imagine Christmas shopping in physical stores will be this year? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1272750/sweden-christmas-shopping-in-store/
Svensk Digital Handel, und PostNord. "How do you imagine Christmas shopping in physical stores will be this year?." Chart. October 18, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1272750/sweden-christmas-shopping-in-store/
Svensk Digital Handel, PostNord. (2021). How do you imagine Christmas shopping in physical stores will be this year?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1272750/sweden-christmas-shopping-in-store/
Svensk Digital Handel, and PostNord. "How Do You Imagine Christmas Shopping in Physical Stores Will Be This Year?." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1272750/sweden-christmas-shopping-in-store/
Svensk Digital Handel & PostNord, How do you imagine Christmas shopping in physical stores will be this year? Statista, https://www.statista.com/statistics/1272750/sweden-christmas-shopping-in-store/ (last visited January 08, 2025)
How do you imagine Christmas shopping in physical stores will be this year? [Graph], Svensk Digital Handel, & PostNord, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1272750/sweden-christmas-shopping-in-store/
