A survey carried out in the United States at the beginning of 2022 showed that 14 percent of Prime members planned to cancel their subscription, as Amazon announced Prime service to get more expensive in the following months. Another two percent of Prime users - although not being the primary purchaser - expected to do the same.
Share of Amazon Prime users planning to cancel their subscription due to price increase in the United States as of February 2022
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Volition Capital. (February 10, 2022). Share of Amazon Prime users planning to cancel their subscription due to price increase in the United States as of February 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1272702/likelihood-of-unsubscribing-from-amazon-prime-united-states/
Volition Capital. "Share of Amazon Prime users planning to cancel their subscription due to price increase in the United States as of February 2022." Chart. February 10, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1272702/likelihood-of-unsubscribing-from-amazon-prime-united-states/
Volition Capital. (2022). Share of Amazon Prime users planning to cancel their subscription due to price increase in the United States as of February 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1272702/likelihood-of-unsubscribing-from-amazon-prime-united-states/
Volition Capital. "Share of Amazon Prime Users Planning to Cancel Their Subscription Due to Price Increase in The United States as of February 2022." Statista, Statista Inc., 10 Feb 2022, https://www.statista.com/statistics/1272702/likelihood-of-unsubscribing-from-amazon-prime-united-states/
Volition Capital, Share of Amazon Prime users planning to cancel their subscription due to price increase in the United States as of February 2022 Statista, https://www.statista.com/statistics/1272702/likelihood-of-unsubscribing-from-amazon-prime-united-states/ (last visited January 09, 2025)
Share of Amazon Prime users planning to cancel their subscription due to price increase in the United States as of February 2022 [Graph], Volition Capital, February 10, 2022. [Online]. Available: https://www.statista.com/statistics/1272702/likelihood-of-unsubscribing-from-amazon-prime-united-states/
