According to the results of a study conducted with retail executives in the United States, 85 percent of retailers were planning to offer Black Friday promotions in 2022. Additionally, 81 percent of retailers planned marketing campaigns targeted at Cyber Monday/Cyber Week sales.
Planned promotional activities among U.S. retailers during Black Friday and Cyber Monday in 2022
This question was phrased by the source as follows: "Is your organization planning Black Friday promotional events?” / “Does your company plan on having specific marketing campaigns targeting Cyber Monday/Cyber Week?".
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KPMG US. (September 12, 2022). Planned promotional activities among U.S. retailers during Black Friday and Cyber Monday in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1272674/us-retailers-shopping-event-participation/
KPMG US. "Planned promotional activities among U.S. retailers during Black Friday and Cyber Monday in 2022." Chart. September 12, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1272674/us-retailers-shopping-event-participation/
KPMG US. (2022). Planned promotional activities among U.S. retailers during Black Friday and Cyber Monday in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1272674/us-retailers-shopping-event-participation/
KPMG US. "Planned Promotional Activities among U.S. Retailers during Black Friday and Cyber Monday in 2022." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1272674/us-retailers-shopping-event-participation/
KPMG US, Planned promotional activities among U.S. retailers during Black Friday and Cyber Monday in 2022 Statista, https://www.statista.com/statistics/1272674/us-retailers-shopping-event-participation/ (last visited December 23, 2024)
Planned promotional activities among U.S. retailers during Black Friday and Cyber Monday in 2022 [Graph], KPMG US, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1272674/us-retailers-shopping-event-participation/
