Most popular social media platforms in Romania 2024

Social media usage in Romania continues to evolve, with Facebook maintaining its dominance while newer platforms gain traction. As of May 2024, 90 percent of Romanian respondents reported using Facebook, solidifying its position as the most popular social media platform in the country. Instagram and TikTok followed, with 57 and 47 percent of users respectively, highlighting the growing diversity in social media preferences among Romanians.

TikTok the new trendsetter in Romania

TikTok's popularity in Romania has surged in recent years, as evidenced by its significant revenue growth. The platform's monthly revenue skyrocketed from approximately 10 thousand U.S. dollars in October 2020 to an impressive two million U.S. dollars by September 2024. This substantial increase reflects the platform's growing user base and engagement levels in the country. However, it's worth noting that TikTok's monthly downloads have fluctuated, peaking at over 834 thousand in August 2022 before decreasing to 162 thousand in September 2024.

Social media usage increases steadily

As of January 2024, Romania boasted 13.3 million social media users, with over half of respondents following friends, family, and acquaintances on these platforms. The primary reasons for social media use in Romania include staying connected with loved ones and filling spare time. This trend partially explains the rise in TikTok users, with the platform poised to potentially surpass Facebook in the near future. Looking ahead, the number of social media users in Romania is forecast to increase by 18.75 percent between 2024 and 2029, reaching an estimated 17.69 million users by 2029.

This growth trajectory underscores the continued importance of social media in Romanian society.