When surveyed in September 2021, just over a fifth of U.S. consumers believed that Black Friday would be the day to get the best deals, more than any other period. The time before November was not far behind, however, with exactly 20 percent of the vote. Christmas Eve was seen as the worst time to get deals, with only a one percent share of respondents.
During which of the following time periods do you feel you will get the best deals possible?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The full question in the survey was phrased as follows: "Thinking about the different times that you can shop for Holiday, during which of the following time periods do you feel you will get the best deals possible?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NPD Group. (October 19, 2021). During which of the following time periods do you feel you will get the best deals possible? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1272557/best-holiday-sales-days-us/
NPD Group. "During which of the following time periods do you feel you will get the best deals possible?." Chart. October 19, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1272557/best-holiday-sales-days-us/
NPD Group. (2021). During which of the following time periods do you feel you will get the best deals possible?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1272557/best-holiday-sales-days-us/
NPD Group. "During Which of The following Time Periods Do You Feel You Will Get The Best Deals Possible?." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1272557/best-holiday-sales-days-us/
NPD Group, During which of the following time periods do you feel you will get the best deals possible? Statista, https://www.statista.com/statistics/1272557/best-holiday-sales-days-us/ (last visited August 25, 2024)
During which of the following time periods do you feel you will get the best deals possible? [Graph], NPD Group, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1272557/best-holiday-sales-days-us/