Changes in preferred retail channels due to COVID in Taiwan 2021

Published by
Xin Ou,
Mar 1, 2024
According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in Taiwan, the majority of respondents changed their retail shopping behavior due to the COVID-19 pandemic. In particular, 57 percent of respondents stated that they mixed both online retail and shopping in physical stores as a result of the pandemic.

Changes in preferred retail channels due to COVID-19 in Taiwan as of June 2021

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Release date

October 2021

Region

Taiwan

Survey time period

June 10 to 30, 2021

Number of respondents

9,745 respondents

Age group

16 years and older

Special properties

among 5,361 female and 4,384 male respondents

Supplementary notes

Question was phrased by source as: "Has the COVID-19 pandemic changed your preferred type of retail channel?"

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