According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in Taiwan, the majority of shoppers from all age groups preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, around 65 percent respondents between 25 and 34 years old reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in Taiwan as of June 2021, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
above 55 years
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Question was phrased by source as: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
1,747 respondents were between 16 and 24 years old, 3,616 respondents were between 25 and 34 years old, 3,835 respondents were between 35 and 44 years old, 1,858 respondents were between 45 and 54 years old, and 743 respondents were above 55 years old.
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Rakuten Insight. (October 11, 2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in Taiwan as of June 2021, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1272485/taiwan-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight. "Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in Taiwan as of June 2021, by age." Chart. October 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1272485/taiwan-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight. (2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in Taiwan as of June 2021, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1272485/taiwan-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight. "Preferred Retail Channels before The Covid-19 Pandemic for Non-grocery Shopping in Taiwan as of June 2021, by Age." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1272485/taiwan-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight, Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in Taiwan as of June 2021, by age Statista, https://www.statista.com/statistics/1272485/taiwan-pre-covid-preferred-retail-channel-by-age/ (last visited August 24, 2024)
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in Taiwan as of June 2021, by age [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1272485/taiwan-pre-covid-preferred-retail-channel-by-age/