Home to one of the strongest e-commerce markets in Europe, more than 20 percent of British consumers intend to continue shopping online after the pandemic. According to a 2021 survey, once stores are permanently open, the British were inclined to purchase appliances, apparel and footwear, and home furnishings mostly from e-commerce websites, in comparison to other online channels.
Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category
Characteristic
Website
Online marketplace
App
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The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.
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Salesforce Research. (August 4, 2021). Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1272462/post-pandemic-online-purchase-intention-by-channel-category-uk/
Salesforce Research. "Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category." Chart. August 4, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1272462/post-pandemic-online-purchase-intention-by-channel-category-uk/
Salesforce Research. (2021). Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1272462/post-pandemic-online-purchase-intention-by-channel-category-uk/
Salesforce Research. "Online Purchase Intent following The Covid-19 Pandemic in The United Kingdom (Uk) in 2021, by Sales Channel and Product Category." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1272462/post-pandemic-online-purchase-intention-by-channel-category-uk/
Salesforce Research, Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category Statista, https://www.statista.com/statistics/1272462/post-pandemic-online-purchase-intention-by-channel-category-uk/ (last visited July 27, 2024)
Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1272462/post-pandemic-online-purchase-intention-by-channel-category-uk/