Most popular shopping categories bought on social media Philippines Q1-Q2 2021

Published by
Christy Balita,
Nov 9, 2024
According to a survey on social commerce in the Philippines between the first quarter and second quarter of 2021, around 79 percent of respondents bought clothes, apparel and accessories on social media, making it the most popular shopping category on such platforms. Similarly, around 56 percent of the respondents bought health and beauty products on social media.

Most popular shopping categories purchased on social media in the Philippines between 1st quarter and 2nd quarter 2021

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Release date

October 2021

Region

Philippines

Survey time period

Q1 to Q2 2021

Number of respondents

25,200 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

Question was phrased by source as: "What do you buy on social media?"

The survey was conducted among 1,600 social shoppers and more than 23,600 iKala business customers or social sellers.

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