As of January 2020, Utz Quality Foods was the leading marketing and advertising software as a service (SaaS) company, with 83 million U.S. dollars in annual recurring revenue. Act-On Software ranked second, with a revenue of 20 million dollars.
Leading business-to-business (B2B) marketing and advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Latka Agency. (October 27, 2021). Leading business-to-business (B2B) marketing and advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars) [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1272432/marketing-and-advertising-saas-companies/
The Latka Agency. "Leading business-to-business (B2B) marketing and advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars)." Chart. October 27, 2021. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1272432/marketing-and-advertising-saas-companies/
The Latka Agency. (2021). Leading business-to-business (B2B) marketing and advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1272432/marketing-and-advertising-saas-companies/
The Latka Agency. "Leading Business-to-business (B2b) Marketing and Advertising Software as a Service (Saas) Companies Worldwide as of January 2020, by Annual Recurring Revenue (in Million U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1272432/marketing-and-advertising-saas-companies/
The Latka Agency, Leading business-to-business (B2B) marketing and advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars) Statista, https://www.statista.com/statistics/1272432/marketing-and-advertising-saas-companies/ (last visited January 07, 2025)
Leading business-to-business (B2B) marketing and advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars) [Graph], The Latka Agency, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1272432/marketing-and-advertising-saas-companies/
