Although the Portuguese were well acquainted with online shopping, the global pandemic due to COVID-19 provided that a little push, making websites the most preferred online purchase channel in most categories. Health and beauty, apparel and footwear, and restaurant meals were the only sectors where more shoppers wanted to use online marketplaces than websites to buy online after the pandemic. The digital buyer penetration in Portugal has registered significant progress in recent years.
Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category
The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.
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Salesforce Research. (August 4, 2021). Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research. "Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category." Chart. August 4, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research. (2021). Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research. "Online Purchase Intention Once Stores Are Permanently Open after The Pandemic in Portugal 2021, by Sales Channel and Product Category." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
Salesforce Research, Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category Statista, https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/ (last visited November 05, 2024)
Online purchase intention once stores are permanently open after the pandemic in Portugal 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1272416/post-pandemic-online-purchase-intention-by-channel-category-portugal/
