Volume of social media ad impressions worldwide 2022-2023

Published by Statista Research Department, Feb 21, 2024
In the fourth quarter of 2023, the volume of social media ad impressions was 324 percent higher than in the fourth quarter of 2022. It was also the quarter with the highest difference compared to the fourth quarter of 2022 in the presented period.

Volume of social media advertising impressions worldwide from 4th quarter 2022 to 4th quarter 2023 (indexed to 4th quarter 2022)

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Release date

February 2024

Region

Worldwide

Survey time period

Q2 2022 to Q4 2023

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Statistics on " Social media advertising and marketing worldwide "

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Overview

7

Market leaders

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Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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