Post pandemic online purchase intention in Germany, by channel and category
According to a 2021 survey, Germans are not hesitant to pick up online shopping once stores are permanently open after the pandemic. Around five in ten consumers in the apparel and appliances segments said they would continue shopping online, the largest share via online marketplaces. Almost 30 percent of respondents were comfortable shopping for clothing and footwear through that sales channel. Instead, French consumers were most prone to keep buying online from websites.
