According to a 2021 survey, Germans are not hesitant to pick up online shopping once stores are permanently open after the pandemic. Around five in ten consumers in the apparel and appliances segments said they would continue shopping online, the largest share via online marketplaces. Almost 30 percent of respondents were comfortable shopping for clothing and footwear through that sales channel. Instead, French consumers were most prone to keep buying online from websites.
Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category
The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.
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Salesforce Research. (August 4, 2021). Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research. "Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category." Chart. August 4, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research. (2021). Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research. "Online Purchase Intention Once Stores Are Permanently Open after The Pandemic in Germany 2021, by Sales Channel and Product Category." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research, Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category Statista, https://www.statista.com/statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/ (last visited January 06, 2025)
Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
