This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year.
Tumblr – further information
Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.
Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.
Cumulative total of Tumblr blogs from May 2011 to April 2020
(in millions)
Characteristic
Number of Tumblr blogs in millions
Apr '20
496.1
Jan '20
488.1
Oct '19
480.1
Jul '19
471.6
Apr '19
463.5
Jan '19
456.1
Oct '18
441.4
Jul '18
425.7
Apr '18
409
Jan '18
391.9
Oct '17
373
Jul '17
357.7
Apr '17
345
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Tumblr. (April 24, 2020). Cumulative total of Tumblr blogs from May 2011 to April 2020 (in millions) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
Tumblr. "Cumulative total of Tumblr blogs from May 2011 to April 2020 (in millions)." Chart. April 24, 2020. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
Tumblr. (2020). Cumulative total of Tumblr blogs from May 2011 to April 2020 (in millions). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
Tumblr. "Cumulative Total of Tumblr Blogs from May 2011 to April 2020 (in Millions)." Statista, Statista Inc., 24 Apr 2020, https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
Tumblr, Cumulative total of Tumblr blogs from May 2011 to April 2020 (in millions) Statista, https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/ (last visited February 19, 2025)
Cumulative total of Tumblr blogs from May 2011 to April 2020 (in millions) [Graph], Tumblr, April 24, 2020. [Online]. Available: https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
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