In 2020, over 13 out of 20 customers surveyed ranked transparency, customer-centricity, and the quality of the information received as one of the main factors leading to a positive customer experience during the car buying process. By contrast, two out of five respondents mentioned experiencing brand marketing as one of the drivers of their customer experience.
Leading factors for a positive customer experience during the car purchasing journey in 2020
Question: "What are the three most important drivers for a positive customer experience during the car purchase journey?"
Weighted average of all markets surveyed.
The source doesn't mention the type of survey or age of the respondents.
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Arthur D. Little. (February 28, 2021). Leading factors for a positive customer experience during the car purchasing journey in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1272348/factors-for-a-positive-car-purchasing-journey/
Arthur D. Little. "Leading factors for a positive customer experience during the car purchasing journey in 2020." Chart. February 28, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1272348/factors-for-a-positive-car-purchasing-journey/
Arthur D. Little. (2021). Leading factors for a positive customer experience during the car purchasing journey in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1272348/factors-for-a-positive-car-purchasing-journey/
Arthur D. Little. "Leading Factors for a Positive Customer Experience during The Car Purchasing Journey in 2020." Statista, Statista Inc., 28 Feb 2021, https://www.statista.com/statistics/1272348/factors-for-a-positive-car-purchasing-journey/
Arthur D. Little, Leading factors for a positive customer experience during the car purchasing journey in 2020 Statista, https://www.statista.com/statistics/1272348/factors-for-a-positive-car-purchasing-journey/ (last visited November 22, 2024)
Leading factors for a positive customer experience during the car purchasing journey in 2020 [Graph], Arthur D. Little, February 28, 2021. [Online]. Available: https://www.statista.com/statistics/1272348/factors-for-a-positive-car-purchasing-journey/
