Importance of sustainability as a buying criterion for cosmetics in the U.S. 2021
In the United States, Millenials care most about sustainability in personal care. As of February 2021, 22 percent of Millenials named sustainability as an important criterion when buying cosmetics and body care products. By comparison, only nine percent of Baby Boomers stated the same.
More information on this topic can be found in the report on the sustainable consumption of generations.
More information on this topic can be found in the report on the sustainable consumption of generations.
