Nine out of ten mobile game advertisers in Russia used services of agencies to place ads on that medium in 2020. The second most popular method was to place mobile game ads directly by purchasing inventory.
Most common methods to place mobile game advertising in Russia in 2020
Advertising agencies represented 60 percent of total survey respondents; advertisers — 29 percent, and game developers and publishers — 11 percent.
Respondents could submit several answers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Russia. (September 24, 2021). Most common methods to place mobile game advertising in Russia in 2020 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1272192/mobile-game-ad-placement-methods-russia/
IAB Russia. "Most common methods to place mobile game advertising in Russia in 2020." Chart. September 24, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1272192/mobile-game-ad-placement-methods-russia/
IAB Russia. (2021). Most common methods to place mobile game advertising in Russia in 2020. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1272192/mobile-game-ad-placement-methods-russia/
IAB Russia. "Most Common Methods to Place Mobile Game Advertising in Russia in 2020." Statista, Statista Inc., 24 Sep 2021, https://www.statista.com/statistics/1272192/mobile-game-ad-placement-methods-russia/
IAB Russia, Most common methods to place mobile game advertising in Russia in 2020 Statista, https://www.statista.com/statistics/1272192/mobile-game-ad-placement-methods-russia/ (last visited January 06, 2025)
Most common methods to place mobile game advertising in Russia in 2020 [Graph], IAB Russia, September 24, 2021. [Online]. Available: https://www.statista.com/statistics/1272192/mobile-game-ad-placement-methods-russia/
