One third of advertisers, advertising agencies, and game developers and publishers in Russia estimated the market size of mobile game advertising in the country between 0.5 billion and 3 billion Russian rubles in 2020. The second most popular opinion was that the segment's revenue ranged from three billion to six billion Russian rubles.
Revenue of mobile game advertising estimated by market players in Russia in 2020
Advertisers, ad agencies, game developers, and publishers
Method of interview
Online survey
Supplementary notes
Advertising agencies represented 60 percent of total survey respondents; advertisers — 29 percent, and game developers and publishers — 11 percent.
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IAB Russia. (September 24, 2021). Revenue of mobile game advertising estimated by market players in Russia in 2020 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1272186/mobile-game-advertising-revenue-russia/
IAB Russia. "Revenue of mobile game advertising estimated by market players in Russia in 2020." Chart. September 24, 2021. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1272186/mobile-game-advertising-revenue-russia/
IAB Russia. (2021). Revenue of mobile game advertising estimated by market players in Russia in 2020. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1272186/mobile-game-advertising-revenue-russia/
IAB Russia. "Revenue of Mobile Game Advertising Estimated by Market Players in Russia in 2020." Statista, Statista Inc., 24 Sep 2021, https://www.statista.com/statistics/1272186/mobile-game-advertising-revenue-russia/
IAB Russia, Revenue of mobile game advertising estimated by market players in Russia in 2020 Statista, https://www.statista.com/statistics/1272186/mobile-game-advertising-revenue-russia/ (last visited November 04, 2024)
Revenue of mobile game advertising estimated by market players in Russia in 2020 [Graph], IAB Russia, September 24, 2021. [Online]. Available: https://www.statista.com/statistics/1272186/mobile-game-advertising-revenue-russia/
