Klarna reported to have a GMV of nearly 1,000 billion Swedish kroner in 2024, which translates to a processing volume of about 93 billion U.S. dollars. This is according to a compilation from Statista using the company filing of some of the world's main brands in buy now, pay later. BNPL is a relatively untracked market, as many countries do not have regulation in place for this new type of payment. Klarna's figures, for example, are shared by the company itself, even if it is not publicly listed. Affirm, on the other hands, is listed on the U.S. stock exchange, and has to share both its user count and processed volume.
Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024
Characteristic
Klarna (FY 2023, Feb 2024
Afterpay - acquired by Block in 2022 (FY 2021, Dec 2022)
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Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024
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Statista. (August 17, 2024). Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
Statista. "Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024." Chart. August 17, 2024. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
Statista. (2024). Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
Statista. "Active Users and Gross Merchandising Volume (Gmv) of Leading Bnpl Providers Klarna, Afterpay, and Affirm from 2022 to 2024." Statista, Statista Inc., 17 Aug 2024, https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
Statista, Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024 Statista, https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/ (last visited May 15, 2025)
Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024 [Graph], Statista, August 17, 2024. [Online]. Available: https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/
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