The digitalization of general shopping and the COVID-19 pandemic seems to go hand-in-hand in terms of consumers' purchase intention. A July 2021 survey reported that the first choice for online orders in Brazil was mostly e-commerce websites, besides other digital channels. Among all categories, consumers were most feasible to purchase appliances online, with 27 percent via websites, followed by 15 percent on marketplaces.
Online purchase intention once stores are permanently open after the pandemic in Brazil 2021, by sales channel and product category
The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.
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Salesforce Research. (August 4, 2021). Online purchase intention once stores are permanently open after the pandemic in Brazil 2021, by sales channel and product category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1272099/post-pandemic-online-purchase-intention-by-channel-category-brazil/
Salesforce Research. "Online purchase intention once stores are permanently open after the pandemic in Brazil 2021, by sales channel and product category." Chart. August 4, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1272099/post-pandemic-online-purchase-intention-by-channel-category-brazil/
Salesforce Research. (2021). Online purchase intention once stores are permanently open after the pandemic in Brazil 2021, by sales channel and product category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1272099/post-pandemic-online-purchase-intention-by-channel-category-brazil/
Salesforce Research. "Online Purchase Intention Once Stores Are Permanently Open after The Pandemic in Brazil 2021, by Sales Channel and Product Category." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1272099/post-pandemic-online-purchase-intention-by-channel-category-brazil/
Salesforce Research, Online purchase intention once stores are permanently open after the pandemic in Brazil 2021, by sales channel and product category Statista, https://www.statista.com/statistics/1272099/post-pandemic-online-purchase-intention-by-channel-category-brazil/ (last visited December 22, 2024)
Online purchase intention once stores are permanently open after the pandemic in Brazil 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1272099/post-pandemic-online-purchase-intention-by-channel-category-brazil/
