Preferred times to go in-store shopping in China 2021

Published by
Xin Ou,
Mar 1, 2024
According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in China, about 31 percent of respondents reported that their preferred time to go shopping in a physical store was in the afternoon. In comparison, 36 percent of respondents stated they preferred to go shopping in the evening.

Preferred times to go shopping in a physical store in China as of June 2021

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Release date

October 2021

Region

China

Survey time period

June 10 to 30, 2021

Number of respondents

3,363 respondents

Age group

16 years and older

Special properties

among 1,929 female and 1,434 male respondents

Supplementary notes

Question was phrased by source as: "When is your preferred time(s) to shop in a physical store? (choose up to 3 options that most apply to you)?"

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