Changes in purchase amount spending in-store due to COVID China 2021

Published by
Xin Ou,
Mar 1, 2024
According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in China, the largest share of respondents stated that they spent less on average and shopped less frequently than before the COVID-19 pandemic. In comparison, 21 percent of respondents stated that they spent more per purchase but shopped less frequently.

Changes in average spending per purchase from a physical store due to COVID-19 in China as of June 2021

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Release date

October 2021

Region

China

Survey time period

June 10 to 30, 2021

Number of respondents

3,363 respondents

Age group

16 years and older

Special properties

among 1,929 female and 1,434 male respondents

Supplementary notes

Question was phrased by source as: "Has the COVID-19 pandemic changed how much you spend on average per purchase from a physical store?"

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