A survey conducted in India in 2021 showed that when asked about preferred means of progressing in a mobile game or obtaining other benefits, more than 70 percent of respondents opted to watch an ad as opposed to paying actual money for it. Players also exhibited higher recall of gaming ads if they were about a topic or brand they were interested in, aided in the game progress or if they were engaging and interactive in nature.
Mobile gamers' preferred means of progressing while playing games in India in 2021
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InMobi. (March 18, 2021). Mobile gamers' preferred means of progressing while playing games in India in 2021 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1271981/india-mobile-game-progress-preferences/
InMobi. "Mobile gamers' preferred means of progressing while playing games in India in 2021." Chart. March 18, 2021. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1271981/india-mobile-game-progress-preferences/
InMobi. (2021). Mobile gamers' preferred means of progressing while playing games in India in 2021. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1271981/india-mobile-game-progress-preferences/
InMobi. "Mobile Gamers' Preferred Means of Progressing While Playing Games in India in 2021." Statista, Statista Inc., 18 Mar 2021, https://www.statista.com/statistics/1271981/india-mobile-game-progress-preferences/
InMobi, Mobile gamers' preferred means of progressing while playing games in India in 2021 Statista, https://www.statista.com/statistics/1271981/india-mobile-game-progress-preferences/ (last visited November 04, 2024)
Mobile gamers' preferred means of progressing while playing games in India in 2021 [Graph], InMobi, March 18, 2021. [Online]. Available: https://www.statista.com/statistics/1271981/india-mobile-game-progress-preferences/
