In a survey conducted in Italy in September 2021, more than 50 percent of the respondents stated no discount would make them buy something during holiday season sales, such as Black Friday. For 15 percent of the respondents, on the other hand, a discount of 50 percent would be necessary for making a purchase. Only seven percent of the respondents said five percent off the full price would be enough for them to buy the product.
What discounts would entice you to shop during holiday season sales like Black Friday?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
finder.com. (September 21, 2021). What discounts would entice you to shop during holiday season sales like Black Friday? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1271973/italy-black-friday-discounts-consumers-require/
finder.com. "What discounts would entice you to shop during holiday season sales like Black Friday?." Chart. September 21, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1271973/italy-black-friday-discounts-consumers-require/
finder.com. (2021). What discounts would entice you to shop during holiday season sales like Black Friday?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1271973/italy-black-friday-discounts-consumers-require/
finder.com. "What Discounts Would Entice You to Shop during Holiday Season Sales like Black Friday?." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/1271973/italy-black-friday-discounts-consumers-require/
finder.com, What discounts would entice you to shop during holiday season sales like Black Friday? Statista, https://www.statista.com/statistics/1271973/italy-black-friday-discounts-consumers-require/ (last visited August 24, 2024)
What discounts would entice you to shop during holiday season sales like Black Friday? [Graph], finder.com, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/1271973/italy-black-friday-discounts-consumers-require/