Changes in preferred retail channels due to COVID in China 2021

Published by
Yihan Ma,
Dec 20, 2024
According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in China, the majority of respondents changed their retail shopping behavior due to the COVID-19 pandemic. In particular, 67 percent of respondents stated that they mixed both online retail and shopping in physical stores as a result of the pandemic.

Changes in preferred retail channels due to COVID-19 in China as of June 2021

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Release date

October 2021

Region

China

Survey time period

June 10 to 30, 2021

Number of respondents

3,365 respondents

Age group

16 years and older

Special properties

among 1,931 female and 1,434 male respondents

Supplementary notes

Question was phrased by source as: "Has the COVID-19 pandemic changed your preferred type of retail channel?"

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