According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in China, the majority of shoppers from all age groups preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, around 63 percent of respondents between 25 and 34 years old reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021, by age
Question was phrased by source as: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
2,937 respondents were between 16 and 24 years old, 1,244 respondents were between 25 and 34 years old, 476 respondents were between 35 and 44 years old, 193 respondents were between 45 and 54 years old, and 88 respondents were above 55 years old.
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Rakuten Insight. (October 11, 2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021, by age [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1271899/china-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight. "Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021, by age." Chart. October 11, 2021. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1271899/china-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight. (2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021, by age. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1271899/china-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight. "Preferred Retail Channels before The Covid-19 Pandemic for Non-grocery Shopping in China as of June 2021, by Age." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1271899/china-pre-covid-preferred-retail-channel-by-age/
Rakuten Insight, Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021, by age Statista, https://www.statista.com/statistics/1271899/china-pre-covid-preferred-retail-channel-by-age/ (last visited January 07, 2025)
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021, by age [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1271899/china-pre-covid-preferred-retail-channel-by-age/
