According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in China, the majority of the non-grocery shoppers preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, around 60 percent of the respondents reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021
Question was phrased by source as: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
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Rakuten Insight. (October 11, 2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1271888/china-pre-covid-preferred-retail-channel/
Rakuten Insight. "Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021." Chart. October 11, 2021. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1271888/china-pre-covid-preferred-retail-channel/
Rakuten Insight. (2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1271888/china-pre-covid-preferred-retail-channel/
Rakuten Insight. "Preferred Retail Channels before The Covid-19 Pandemic for Non-grocery Shopping in China as of June 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1271888/china-pre-covid-preferred-retail-channel/
Rakuten Insight, Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021 Statista, https://www.statista.com/statistics/1271888/china-pre-covid-preferred-retail-channel/ (last visited January 05, 2025)
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in China as of June 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1271888/china-pre-covid-preferred-retail-channel/
