According to a 2021 survey on media consumption in Australia, the most frequently viewed video platform was free-to-air live TV, with an average of eight hours consumed weekly. Paid video streaming services were the second most popular video platform, with an average weekly consumption of seven hours across generations.
Hours of video content viewed each week in Australia in 2021, by generation and programming method
Characteristic
Gen Z
Millennials
Gen X
Baby boomers
Matures
Overall
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Deloitte. (October 22, 2021). Hours of video content viewed each week in Australia in 2021, by generation and programming method [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1271884/australia-weekly-video-consumption-by-generation-and-method/
Deloitte. "Hours of video content viewed each week in Australia in 2021, by generation and programming method." Chart. October 22, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1271884/australia-weekly-video-consumption-by-generation-and-method/
Deloitte. (2021). Hours of video content viewed each week in Australia in 2021, by generation and programming method. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1271884/australia-weekly-video-consumption-by-generation-and-method/
Deloitte. "Hours of Video Content Viewed Each Week in Australia in 2021, by Generation and Programming Method." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1271884/australia-weekly-video-consumption-by-generation-and-method/
Deloitte, Hours of video content viewed each week in Australia in 2021, by generation and programming method Statista, https://www.statista.com/statistics/1271884/australia-weekly-video-consumption-by-generation-and-method/ (last visited July 22, 2024)
Hours of video content viewed each week in Australia in 2021, by generation and programming method [Graph], Deloitte, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1271884/australia-weekly-video-consumption-by-generation-and-method/