Way of podcast discovery in the U.S. and Europe 2021

Published by Patrick Leu, May 29, 2024
According to a study from 2021, people had different ways of discovering new podcasts. The most popular way in the United States was finding new podcasts through the recommendations from friends, family, and work colleagues with 37 percent of surveyed people using this method. In Europe, however, most people, namely 39 percent of respondents, searched the internet to find new podcasts.

Ways in which people discover new podcasts in the Unites States and Europe in 2021

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Release date

September 2021

Region

Europe, United States

Survey time period

end of January to beginning of February, 2021

Number of respondents

U.S.: 753; Europe:18,180

Age group

18 years and older

Special properties

among those who listened to a podcast in the last month

Method of interview

Online survey

Supplementary notes

Question: How do you typically discover (new) podcasts to listen to?

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Statistics on " Podcasting in the U.S. "

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Other statistics that may interest you Podcasting in the U.S.

Publishers and hosts

4

Leaderboard

4

Audience overview

6

Audience demographics

5

Consumption

6

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Topics

Podcasting IndustryMusic consumption in the U.S.Music industry in the U.S.Digital Music in the United StatesRadio Industry
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