According to a 2021 survey on media consumption in Australia, 87 percent of respondents with an active video streaming subscription reported that they used Netflix. Disney+, the second most popular streaming service, had a much lower market penetration with 29 percent of respondents reporting they used it. In total, 70 percent of survey respondents reported having a TV/movie streaming subscription.
Penetration of select video streaming services among media consumers in Australia in 2021
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Deloitte. (October 22, 2021). Penetration of select video streaming services among media consumers in Australia in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1271860/australia-video-streaming-service-penetration/
Deloitte. "Penetration of select video streaming services among media consumers in Australia in 2021." Chart. October 22, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1271860/australia-video-streaming-service-penetration/
Deloitte. (2021). Penetration of select video streaming services among media consumers in Australia in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1271860/australia-video-streaming-service-penetration/
Deloitte. "Penetration of Select Video Streaming Services among Media Consumers in Australia in 2021." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1271860/australia-video-streaming-service-penetration/
Deloitte, Penetration of select video streaming services among media consumers in Australia in 2021 Statista, https://www.statista.com/statistics/1271860/australia-video-streaming-service-penetration/ (last visited December 23, 2024)
Penetration of select video streaming services among media consumers in Australia in 2021 [Graph], Deloitte, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1271860/australia-video-streaming-service-penetration/
