During a 2021 survey, nearly 35 percent of responding social media users aged 16 to 34 from the United States stated they were very or extremely like to purchase something online because their favorite influencer was promoting it. Another 46.6 percent said they were somewhat likely to do so. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million social commerce buyers in the United States in 2021.
Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021
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GRIN. (April 21, 2021). Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1271831/influencer-marketing-effectiveness-usa/
GRIN. "Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021." Chart. April 21, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1271831/influencer-marketing-effectiveness-usa/
GRIN. (2021). Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1271831/influencer-marketing-effectiveness-usa/
GRIN. "Likelihood of Purchasing Something Promoted by a Favorite Influencer among Social Media Users in The United States as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1271831/influencer-marketing-effectiveness-usa/
GRIN, Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021 Statista, https://www.statista.com/statistics/1271831/influencer-marketing-effectiveness-usa/ (last visited December 26, 2024)
Likelihood of purchasing something promoted by a favorite influencer among social media users in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1271831/influencer-marketing-effectiveness-usa/
