Market share of mobile content services by category 2020

In 2020, mobile gaming content made up more than 69 percent of the total mobile content service industry, up from the 68 percent market share it held in 2019. Despite the modest growth, video content remained the second-largest type of mobile service content in the market. By comparison, between 2019 and 2020, the lifestyle mobile content service industry saw its market share decrease to 2.7 percent.

Mobile content services market share worldwide from 2019 to 2020, by category

Characteristic	2019	2020
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Release date

October 2021

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Region

Worldwide

Survey time period

2019 and 2020

Number of respondents

6,500 respondents

Special properties

smartphone uers, services by mobile operators (MNO, mobile network providers or MVNO, mobile virtual network providers) or third party provider (OTT, over the top providers)

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.

According to the source, mobile content does not include: "financial services, such as wallet, ticketing or payment services via mobile bill or pre-paid value {...} services that would require specific devices in addition to a smartphone. (e.g. health monitoring, in car multimedia center) {...} ordering, delivering of commerce of good of non digital goods and services (e.g. a one hour gym coaching session is not a digital service, taxi hailing or m-commerce is not included) [...] communication services (voice, messaging or data connection) [...] Multiplay bundles when payment is managed outside the mobile channel. (e.g. triple of quadruple play for fixed, mobile services). For instance when a users subscribe to a video on demand service via its TV might be granted access to a mobile version of the same – that would not be included here. If it had started or mainly used via mobile it would be counted."

Always according to the source, mobile content services include: "games, video, music (including podcast), lifestyle (Health, diet, horoscopes), education (language learning, university study, hobbies,) electronic publications (magazines, newspapers, books),

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