In 2022, almost two-thirds of U.S. consumers surveyed said they had bought used products on eBay, making it the most popular online site for second-hand goods in the North American country. Facebook Marketplace ranked second with 55 percent of respondents, followed by OfferUp with 24 percent.
Resale moves online
In 2021, clothing was the second-hand product most bought and sold online in the United States. The rise of e-commerce during the COVID-19 pandemic and increased environmental awareness have been behind the momentum of online fashion resale in the North American country. Of the approximately 53 million online apparel resellers in the U.S. in 2020, about 70 percent did so for the first time. Estimates indicate that this figure could further rise to nearly 120 million. With so much growth expected in a single product category, the total value of the U.S. online resale market is forecast to surpass the value of those offline by 2026.
eBay, hub of second-hand e-shopping
Founded in the United States in 1995, the online auction and shopping website eBay has grown to become one of the leading e-commerce platforms for second-hand buying and selling worldwide. In both the U.S. and the UK, the share of eBay users who purchased pre-owned goods in 2020 was around 80 percent. A few countries further afield, eBay topped the list of the best-known websites for second-hand items in Italy in 2021. In Germany, eBay and its classifieds portal, eBay Kleinanzeigen, were the most popular sites for online resale that year.
Most popular online platforms for second-hand purchases in the United States in 2022
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eMarketer. (March 21, 2023). Most popular online platforms for second-hand purchases in the United States in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1271820/second-hand-online-platforms-united-states/
eMarketer. "Most popular online platforms for second-hand purchases in the United States in 2022." Chart. March 21, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1271820/second-hand-online-platforms-united-states/
eMarketer. (2023). Most popular online platforms for second-hand purchases in the United States in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1271820/second-hand-online-platforms-united-states/
eMarketer. "Most Popular Online Platforms for Second-hand Purchases in The United States in 2022." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1271820/second-hand-online-platforms-united-states/
eMarketer, Most popular online platforms for second-hand purchases in the United States in 2022 Statista, https://www.statista.com/statistics/1271820/second-hand-online-platforms-united-states/ (last visited December 21, 2024)
Most popular online platforms for second-hand purchases in the United States in 2022 [Graph], eMarketer, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1271820/second-hand-online-platforms-united-states/