Changes in preferred retail channels due to COVID-19 Thailand 2021

Published by Kankanit Ciba, Mar 1, 2023
According to a survey on retail shopping conducted by Rakuten Insight in June 2021, the majority of Thai respondents changed their retail shopping behavior due to the COVID-19 pandemic. In particular, approximately 67 percent of the respondents in the country stated that they mixed both online retail and shopping in physical stores as a result of the pandemic.

Changes in preferred type of retail channels due to the COVID-19 pandemic in Thailand as of June 2021

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Release date

October 2021

Region

Thailand

Survey time period

June 10 to 30, 2021

Number of respondents

9,494 respondents

Age group

16 years and older

Special properties

among 5,439 female and 4,055 male respondents

Supplementary notes

Original question: "Has the COVID-19 pandemic changed your preferred type of retail channel?"

Figures have been rounded.

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