In 2022, digital challenger banks reached a new stage of maturity and appeared to start persuading more and more consumers. A survey conducted in 2022 in the United States, in fact, revelead that 35.8 percent of respondents would be extremely or very interested in using a digital bank in the next 12 months. Bridge millennials were the most interested, with 57 percent of them saying that they would be very interested in using a digital bank.
Share of consumers interested in using a digital bank in the United States as of 2022, by age
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PYMNTS. (September 12, 2022). Share of consumers interested in using a digital bank in the United States as of 2022, by age [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1271708/likeliness-to-switch-to-digital-only-banks-us/
PYMNTS. "Share of consumers interested in using a digital bank in the United States as of 2022, by age." Chart. September 12, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1271708/likeliness-to-switch-to-digital-only-banks-us/
PYMNTS. (2022). Share of consumers interested in using a digital bank in the United States as of 2022, by age. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1271708/likeliness-to-switch-to-digital-only-banks-us/
PYMNTS. "Share of Consumers Interested in Using a Digital Bank in The United States as of 2022, by Age." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1271708/likeliness-to-switch-to-digital-only-banks-us/
PYMNTS, Share of consumers interested in using a digital bank in the United States as of 2022, by age Statista, https://www.statista.com/statistics/1271708/likeliness-to-switch-to-digital-only-banks-us/ (last visited December 03, 2024)
Share of consumers interested in using a digital bank in the United States as of 2022, by age [Graph], PYMNTS, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1271708/likeliness-to-switch-to-digital-only-banks-us/
