According to a survey from 2021, 92 percent of the respondents in Vietnam were aware of live commerce. Moreover, Vietnam had the highest usage rate of live commerce at 70 percent, while it was only 21 percent in Singapore in 2021.
Awareness and usage of live commerce in Southeast Asia in 2021, by country
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Ipsos. (October 21, 2021). Awareness and usage of live commerce in Southeast Asia in 2021, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271637/sea-live-commerce-awareness-and-usage-by-country/
Ipsos. "Awareness and usage of live commerce in Southeast Asia in 2021, by country." Chart. October 21, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271637/sea-live-commerce-awareness-and-usage-by-country/
Ipsos. (2021). Awareness and usage of live commerce in Southeast Asia in 2021, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271637/sea-live-commerce-awareness-and-usage-by-country/
Ipsos. "Awareness and Usage of Live Commerce in Southeast Asia in 2021, by Country." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1271637/sea-live-commerce-awareness-and-usage-by-country/
Ipsos, Awareness and usage of live commerce in Southeast Asia in 2021, by country Statista, https://www.statista.com/statistics/1271637/sea-live-commerce-awareness-and-usage-by-country/ (last visited December 22, 2024)
Awareness and usage of live commerce in Southeast Asia in 2021, by country [Graph], Ipsos, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1271637/sea-live-commerce-awareness-and-usage-by-country/