Most consumers in Nigeria would not pay more for higher quality alcoholic beverages, according to a survey conducted in 2018. For instance, some 18 percent of respondents reported they would be willing to pay for a premium beer. Regarding wine, 28 percent of the consumers declared they would spend more money to buy a better product.
Share of consumers who would pay for premium alcoholic beverages in Nigeria as of 2018, by type of beverage
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (March 3, 2019). Share of consumers who would pay for premium alcoholic beverages in Nigeria as of 2018, by type of beverage [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271595/preference-for-premium-alcoholic-beverages-in-nigeria/
BCG. "Share of consumers who would pay for premium alcoholic beverages in Nigeria as of 2018, by type of beverage." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271595/preference-for-premium-alcoholic-beverages-in-nigeria/
BCG. (2019). Share of consumers who would pay for premium alcoholic beverages in Nigeria as of 2018, by type of beverage. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271595/preference-for-premium-alcoholic-beverages-in-nigeria/
BCG. "Share of Consumers Who Would Pay for Premium Alcoholic Beverages in Nigeria as of 2018, by Type of Beverage." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271595/preference-for-premium-alcoholic-beverages-in-nigeria/
BCG, Share of consumers who would pay for premium alcoholic beverages in Nigeria as of 2018, by type of beverage Statista, https://www.statista.com/statistics/1271595/preference-for-premium-alcoholic-beverages-in-nigeria/ (last visited December 22, 2024)
Share of consumers who would pay for premium alcoholic beverages in Nigeria as of 2018, by type of beverage [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271595/preference-for-premium-alcoholic-beverages-in-nigeria/
