According to a survey, the majority of households in the Tokyo Metropolitan Area who purchased a home in the fiscal year 2020 chose a real estate company based on its credibility. While about 55.6 percent regarded credibility as an important factor in selecting a company, only four percent had based their decision on the number of brokerage fees.
Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020
among households in Greater Tokyo*; multiple answers possible
Method of interview
Online survey
Supplementary notes
*Households in the Tokyo Metropolitan Area (Tokyo Prefecture, Kanagawa Prefecture, Saitama Prefecture, and Chiba Prefecture) that purchased and received a home between April 1, 2019 and March 31, 2020.
Refers to purchases of new and existing homes.
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The Association of Real Estate Agents of Japan. (December 1, 2020). Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1271594/japan-reasons-selection-real-estate-companies-home-purchasers-greater-tokyo/
The Association of Real Estate Agents of Japan. "Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020." Chart. December 1, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1271594/japan-reasons-selection-real-estate-companies-home-purchasers-greater-tokyo/
The Association of Real Estate Agents of Japan. (2020). Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1271594/japan-reasons-selection-real-estate-companies-home-purchasers-greater-tokyo/
The Association of Real Estate Agents of Japan. "Leading Factors Influencing The Choice of Real Estate Companies among Home Purchasers in The Greater Tokyo Area in Japan in Fiscal Year 2020." Statista, Statista Inc., 1 Dec 2020, https://www.statista.com/statistics/1271594/japan-reasons-selection-real-estate-companies-home-purchasers-greater-tokyo/
The Association of Real Estate Agents of Japan, Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020 Statista, https://www.statista.com/statistics/1271594/japan-reasons-selection-real-estate-companies-home-purchasers-greater-tokyo/ (last visited December 24, 2024)
Leading factors influencing the choice of real estate companies among home purchasers in the Greater Tokyo Area in Japan in fiscal year 2020 [Graph], The Association of Real Estate Agents of Japan, December 1, 2020. [Online]. Available: https://www.statista.com/statistics/1271594/japan-reasons-selection-real-estate-companies-home-purchasers-greater-tokyo/