Preference for premium food products in Nigeria 2018, by type

Published by Statista Research Department, Feb 1, 2022
Around eight in 10 consumers in Nigeria would pay more for high-quality milk, according to a survey conducted in 2018. Nigerian consumers were willing to spend more money on milk and staples of better quality, while they valued less quality over price for beer, spirits, and wine.

Share of consumers who would pay for higher quality grocery products in Nigeria as of 2018, by type of product

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Source

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Release date

March 2019

Region

Nigeria

Survey time period

January to March 2018

Number of respondents

12,575 consumers*

Method of interview

Face-to-face interview

Supplementary notes

* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.

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