Around eight in 10 consumers in Nigeria would pay more for high-quality clothing, accessories, and footwear, according to a survey conducted in 2018. Nigerian consumers were willing to spend more money on fashion items of better quality, while they valued less quality over price for restaurants, beauty products, and cars.
Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG. "Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG. (2019). Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG. "Share of Consumers Who Would Pay for Higher Quality Non-grocery Products in Nigeria as of 2018, by Type of Product." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG, Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product Statista, https://www.statista.com/statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
