According to an August 2021 study, nearly half of consumers aged 18 to 25 surveyed in the U.S. said they use YouTube as a source of inspiration for holiday shopping. In general, consumers in this age group, commonly referred to as Gen Z, are the most influenced by social media when buying holiday gifts.
Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Tinuiti. (September 14, 2021). Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti. "Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation." Chart. September 14, 2021. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti. (2021). Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti. "Share of Consumers Using Youtube as a Source of Inspiration for Holiday Shopping in The United States in 2021, by Generation." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti, Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/ (last visited November 20, 2024)
Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation [Graph], Tinuiti, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
