According to an August 2021 study, nearly half of consumers aged 18 to 25 surveyed in the U.S. said they use YouTube as a source of inspiration for holiday shopping. In general, consumers in this age group, commonly referred to as Gen Z, are the most influenced by social media when buying holiday gifts.
Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation
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Tinuiti. (September 14, 2021). Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti. "Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation." Chart. September 14, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti. (2021). Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti. "Share of Consumers Using Youtube as a Source of Inspiration for Holiday Shopping in The United States in 2021, by Generation." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
Tinuiti, Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/ (last visited December 21, 2024)
Share of consumers using YouTube as a source of inspiration for holiday shopping in the United States in 2021, by generation [Graph], Tinuiti, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1271544/youtube-holiday-shopping-inspiration-united-states-age-group/
