According to a 2023 survey, Facebook influenced U.S. consumers the most when it came to holiday gifts. In turn, YouTube was the second most influential social network for holiday gift shopping in the United States. Instagram, meanwhile, served as a source of inspiration for 45 percent of shoppers.
Social media platforms with the most influence on holiday purchase decisions in the United States in 2023
Characteristic
Share of respondents
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Tinuiti. (October 19, 2023). Social media platforms with the most influence on holiday purchase decisions in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti. "Social media platforms with the most influence on holiday purchase decisions in the United States in 2023." Chart. October 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti. (2023). Social media platforms with the most influence on holiday purchase decisions in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti. "Social Media Platforms with The Most Influence on Holiday Purchase Decisions in The United States in 2023." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/
Tinuiti, Social media platforms with the most influence on holiday purchase decisions in the United States in 2023 Statista, https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/ (last visited July 22, 2024)
Social media platforms with the most influence on holiday purchase decisions in the United States in 2023 [Graph], Tinuiti, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1271507/most-influential-social-media-holiday-shopping-united-states/