Around seven out of 10 consumers in Kenya would pay more for higher quality clothing and accessories, according to a survey conducted in 2018. Similarly, 71 percent of respondents would be willing to spend more money in order to get better footwear. Other 54 percent of customers would pay for more quality in mobile electronics. On the other hand, only nine percent of consumers would be willing to behave the same to get better cars.
Share of consumers who would pay for higher quality non-grocery products in Kenya as of 2018, by type of product
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality non-grocery products in Kenya as of 2018, by type of product [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1271505/preference-for-higher-quality-nongrocery-products-in-kenya/
BCG. "Share of consumers who would pay for higher quality non-grocery products in Kenya as of 2018, by type of product." Chart. March 3, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1271505/preference-for-higher-quality-nongrocery-products-in-kenya/
BCG. (2019). Share of consumers who would pay for higher quality non-grocery products in Kenya as of 2018, by type of product. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1271505/preference-for-higher-quality-nongrocery-products-in-kenya/
BCG. "Share of Consumers Who Would Pay for Higher Quality Non-grocery Products in Kenya as of 2018, by Type of Product." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271505/preference-for-higher-quality-nongrocery-products-in-kenya/
BCG, Share of consumers who would pay for higher quality non-grocery products in Kenya as of 2018, by type of product Statista, https://www.statista.com/statistics/1271505/preference-for-higher-quality-nongrocery-products-in-kenya/ (last visited November 21, 2024)
Share of consumers who would pay for higher quality non-grocery products in Kenya as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271505/preference-for-higher-quality-nongrocery-products-in-kenya/
