Nearly seven out of 10 consumers in Tanzania would pay more for higher quality clothing and accessories, according to a survey conducted in 2018. Also 67 percent of respondents would be willing to spend more money in order to get better footwear as well as home care products. Other 55 percent of customers would pay for more quality in mobile electronics. On the other hand, only eight percent of consumers would be willing to behave the same to get better cars.
Share of consumers who would pay for higher quality non-grocery products in Tanzania as of 2018, by type of product
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality non-grocery products in Tanzania as of 2018, by type of product [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271504/preference-for-higher-quality-nongrocery-products-in-tanzania/
BCG. "Share of consumers who would pay for higher quality non-grocery products in Tanzania as of 2018, by type of product." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271504/preference-for-higher-quality-nongrocery-products-in-tanzania/
BCG. (2019). Share of consumers who would pay for higher quality non-grocery products in Tanzania as of 2018, by type of product. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271504/preference-for-higher-quality-nongrocery-products-in-tanzania/
BCG. "Share of Consumers Who Would Pay for Higher Quality Non-grocery Products in Tanzania as of 2018, by Type of Product." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271504/preference-for-higher-quality-nongrocery-products-in-tanzania/
BCG, Share of consumers who would pay for higher quality non-grocery products in Tanzania as of 2018, by type of product Statista, https://www.statista.com/statistics/1271504/preference-for-higher-quality-nongrocery-products-in-tanzania/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality non-grocery products in Tanzania as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271504/preference-for-higher-quality-nongrocery-products-in-tanzania/
