Nearly eight out of 10 consumers in Tanzania would pay more for higher quality staples foods, according to a survey conducted in 2018. Other 57 percent of respondents would be willing to spend more money in order to get better soft drinks, while 55 percent would do the same to purchase milk. On the other hand, only three percent reported the intention of paying more for premium spirits and wine.
Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG. "Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG. (2019). Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG. "Share of Consumers Who Would Pay for Higher Quality Grocery Products in Tanzania as of 2018, by Type of Product." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
BCG, Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product Statista, https://www.statista.com/statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality grocery products in Tanzania as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271501/preference-for-higher-quality-grocery-products-in-tanzania/
