Around seven out of 10 consumers in Kenya would pay more for higher quality milk, according to a survey conducted in 2018. Other 65 percent of respondents would be willing to spend more money in order to get better staples foods. On the other hand, only six percent reported the intention of paying more for premium beer.
Share of consumers who would pay for higher quality grocery products in Kenya as of 2018, by type of product
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality grocery products in Kenya as of 2018, by type of product [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271498/preference-for-higher-quality-grocery-products-in-kenya/
BCG. "Share of consumers who would pay for higher quality grocery products in Kenya as of 2018, by type of product." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271498/preference-for-higher-quality-grocery-products-in-kenya/
BCG. (2019). Share of consumers who would pay for higher quality grocery products in Kenya as of 2018, by type of product. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271498/preference-for-higher-quality-grocery-products-in-kenya/
BCG. "Share of Consumers Who Would Pay for Higher Quality Grocery Products in Kenya as of 2018, by Type of Product." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271498/preference-for-higher-quality-grocery-products-in-kenya/
BCG, Share of consumers who would pay for higher quality grocery products in Kenya as of 2018, by type of product Statista, https://www.statista.com/statistics/1271498/preference-for-higher-quality-grocery-products-in-kenya/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality grocery products in Kenya as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271498/preference-for-higher-quality-grocery-products-in-kenya/
